About Whimsey

The journey from pregnancy to motherhood is personal and beautiful, and sometimes challenging. Your body transitions through so many changes, and it doesn't end as soon as you have your baby. You want comfortable, flattering and stylish clothing, especially when breastfeeding.

You want to look good and feel comfortable with your changing body. You want clothing that allows you to express your unique style. You want to breastfeed your baby with ease and confidence.

The Whimsey range is stylish, comfortable and practical and will give you the freedom to feel confident. Whimsey offers new and soon-to-be mums a range of Essentials and Luxury maternity and breastfeeding/nursing wear; including maternity tops, breastfeeding tops, dual purpose nursing and maternity tops, and maternity/breastfeeding nightwear.

The Whimsey difference

Style & Design
Our Whimsey Essentials range offers everyday comfortable staples for your maternity and nursing wardrobe. Our Essentials are versatile and flattering, making them appropriate for a variety of needs across the seasons.

Our Luxury range offers maternity & nursingwear designs from Australia, US, New Zealand and Singapore. Select from our Luxury range for something special from our designers.

Our Essentials and Luxury maternity & nursingwear ranges cater for all body shapes from petite to plus-sized. All garments are designed to wash and wear easily.

Great value
Whimsey helps to stretch your budget further. Our affordable & versatile range can be worn both during and after pregnancy. Our nursingwear styles are discreet, so no one would ever know that they are functional as well as stylish.

Service & commitment
Our size and style guide takes the guess work from buying maternity and breastfeeding/nursing wear online. We also invite our customers to email us at enquiries@whimsey.com.au so we can provide you with personal shopping assistance. You can feel confident that your purchase will be just what you're looking for.

Returns & exchanges
If you are still not 100% happy with your purchase, we offer our customers a refund or exchange without any additional restocking/handling fees or shipping costs. (see our Frequently Asked Questions).

Passionate about breastfeeding
Whimsey is borne from our passion for motherhood and breastfeeding. We offer our customers regularly updated information on pregnancy, breastfeeding and caring for yourself and your newborn.

Our products are designed so you can feel comfortable, and breastfeed with confidence. A happy and relaxed mum can more easily establish a good breastfeeding relationship.